NIRU Group since 1979

Crafted
for Meaning

From the initial design concept to the completion of the masterpiece, NIRU manages each step of the jewellery and watchmaking manufacturing process with precision and one purpose: spreading happiness.

End-to-end manufacture

From idea
to masterpiece

NIRU is a Swiss based, vertically integrated partner for watch and jewellery brands, bringing together stone sourcing, polishing, engineering, manufacturing, and final assembly.

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Ruby-set watch bezel held in a gloved hand
The Craft

Watchmaking

Cases, bezels, dials, and bracelets engineered and manufactured for the world's finest watch houses.

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Jeweller working a gem-set piece with a polishing disc at the Geneva workbench
The Craft

Jewellery

Fine jewellery, from concept to finished piece. Design, casting, setting, and polishing are brought together in one integrated manufacture.

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Polished diamonds and faceted multi-color gemstones (rubies, sapphires, emeralds, citrines, amethysts, pink tourmaline) scattered on warm cream paper under soft studio light
The Material

Stones

Diamond cutting in Sri Lanka. Gemstone polishing in Bangkok. Full traceability from rough to polished.

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Years of craft

Since 1979

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People worldwide

Across the group

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Global locations

Geneva HQ + 5 presences

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Métiers in Geneva

Under one savoir-faire

NIRU

Spreading happiness

Craft is what you see. Culture is what makes it possible.

One group,
a world of expertise.

Open a conversation

One contact for the entire group. Your enquiry will be directed to the right team.

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World Diamond Council
Responsible Jewellery Council
Watch & Jewellery Initiative 2030
The Ocean Cleanup — Independent Supporter 2025
Great Place To Work Certified