The people, the story, the places. Where our savoir-faire meets our savoir-être.
More than craft
Everything we make begins with a purpose.
The moments we celebrate stay with us for a lifetime. When a piece becomes part of those moments, it carries a responsibility beyond craftsmanship. We strive to create a positive and lasting impact on the people who make it, the people who wear it, and the world they share.
Established in 1979. Today, more than 2,000 people across six locations keep every stage of the process under one group, from rough stone to finished piece.
More than craft
Everything we make begins with a purpose.
The moments we celebrate stay with us for a lifetime. When a piece becomes part of those moments, it carries a responsibility beyond craftsmanship. We strive to create a positive and lasting impact on the people who make it, the people who wear it, and the world they share.
Established in 1979. Today, more than 2,000 people across six locations keep every stage of the process under one group, from rough stone to finished piece.
Mission
We are building a supply chain where responsibility and transparency create lasting value for people, communities, and the planet.
Ethical sourcing
Responsibly sourced, traceable to origin.
Transparency
Unwavering, at every stage of the chain.
Well-being
Care for all stakeholders and for nature.
Values
Trust is the foundation of every lasting partnership. By working closely with partners and communities, we create long-term value that extends beyond the supply chain.
Together
Partners and communities, one collective impact.
Trust
The foundation we build on, ours and our partners'.
Transform
Raw materials into timeless pieces, for a sustainable future.
Why NIRU
From concept to finished piece, every operation remains within NIRU. An integrated manufacturing structure provides complete control over quality, precision, and traceability.
One custodian
Reliability and traceability, from rough to polished.
Full savoir-faire
Stone cutting, 3D design, CNC, setting, watchmaking, restoration.
All in-house
Shorter lead times, seamless collaboration.
A word from our President
We learn from experience.
Across the watch and jewellery industry, we have had the privilege of working alongside brands and artisans who care deeply about their craft.
Each collaboration has strengthened our understanding of product development: materials, design intent, technical constraints, manufacturing realities, quality expectations, and time to market.
We protect every relationship, every idea, and every development journey with care.
Each project sharpens our judgment and strengthens the way we develop solutions.
This is how our DNA has been built over time: through responsibility, precision, and experience earned project by project.
Through what we have learned, we develop creative solutions for complex product challenges.
We work with clarity, precision, and care from the first idea to the finished product.
Rakesh Barmecha · President, NIRU Group
One group, two axes
The human axis
Why we work. Respect, judgment, and care for the people around us, inside the group and beyond.
Explore Responsibility
The technical axis
How we work. Method, precision, and accountability, from rough stone to finished piece.
Explore Savoir-FaireStandards and memberships
The people behind the craft. The story behind NIRU. The places where it all happens.
Open a conversation
One contact for the entire group. Your enquiry will be directed to the right team.
